Unlock Your Dream University!

We provide support and guidance for scholarship applications, standardised test preparation, undergraduate and post-graduate admissions. Everyone can benefit from expert advice and support.

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How We Do It

Conquer Your Goals,
Not Just Your Exams

Established in 1999, Icon has been guiding students towards their dream universities for over two decades. 

Our Commitment

You are unique and we will help you cultivate your talent and maximise your potential. We provide holistic guidance, helping you navigate the complexities of the university application process.

Our Coaches

Our coaches are experts at nurturing individuals to discover and leverage their own strengths, enabling them to continue their growth long after our services are over.

Our Programmes

Our programmes will not only help you prepare for your university application and standardised tests, but also develop the skills and insights to enter post-secondary life with confidence.

Our Track Record

Icon is the leader.

We lead the pack in standardised test preparation tutoring and admissions application coaching

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Over 20 Years

of successfully placing students in prestigious universities

1 in 3

Acceptances to OxBridge

and Ivies

30,000
+

Students

coached

3 in 5

Acceptances to competitive colleges, often with scholarship!

We have unparalleled expertise in all major standardised tests.
Over 70% of our clients achieve standardised test scores in the 90th percentile.

The Icon Difference

Our focus is your success.

 

Our Commitment

You are unique and we will help cultivate your talent and maximise your potential.

We provide holistic guidance. Icon helps you navigate the complexities of the university application process while aligning your current academic and extra-curricular activities.

 

 

 

 

Our Coaches

  • Our coaches are specialists and experts in their specific areas of coaching.
  • We count former admissions officers, alumni interviewers from top universities, Masters and PhD holders among our highly qualified coaches.
  • Our coaches nurture students to discover and leverage on their strengths, enabling them to continue their growth long after our services are over.

 

Our Programmes

  • We bring the best coaching practices, sound pedagogy and personalised instruction together for premium and holistic guidance customised just for you.
  • We offer flexible coaching options — from face-to-face to hybrid coaching — designed to fit your time and budget.

 

Ready to reach your full potential & achieve your academic goals?

Unlock expert guidance to ace your university and scholarship applications and your standardised test preparation.

 

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How It Works

Our Methodology: ACE

It’s no secret that our approach works and we’re sharing with you how you can ACE your university application.

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Ace your standardised tests

Our coaches are top test-takers who will help you achieve the scores you need to demonstrate that you have the academic experience and knowledge to succeed

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Curate your application materials

Take a strategic approach to the application process by matching your strengths, academic results and extra-curricular activities to your universities of choice.

plan

Execute your plan

Detailed timelines help you keep track of test and application deadlines. Regular check-ins and coaching sessions keep you accountable and ensure that you are consistently working toward your goals.

Resource Center

Browse our articles 

UC Schools: A Guide to California's Public Universities

UC Schools: A Guide to California's Public Universities

Discover the unique strengths and application tips for California's prestigious University of California (UC) public universities in this c...

How do I prepare for a university interview?

How do I prepare for a university interview?

Prepare for your university interview with tips on showcasing your strengths, motivations.

Updates to the UCAS Personal Statement Format: A Guide for Applicants

Updates to the UCAS Personal Statement Format: A Guide for Applicants

Learn how to navigate the new UCAS personal statement format in 2026 with three structured prompts. Learn to effectively showcase your stre...

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Testimonials

Over 80% of our clients were accepted to NUS and NTU-Imperial MBBS programmes

We love it when our clients share their success stories with us so we can brag about it.

“The most valuable aspect of the course was learning how to formulate arguments for my essay and present them in a succinct manner. The guidance on how to write the essay definitely helped me a lot.”

 

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Maggie

- LNAT