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MBA applications can be a daunting task to say the least. Not only do you have to complete an application that seems to go on forever, MBA programs in the UK require a personal statement (another name used is statement of purpose).

In definition, a statement of purpose is a personal statement in itself. This piece of writing is the single most important aspect of any application as it is the only section that is completely in your control. A statement of purpose is not just any normal piece of writing; this work has to convince the institute that you belong on their MBA program. Before you get through the first round, the statement of purpose is your one chance to connect with the admissions department before an interview. You need to show them how invaluable you could be their educational community, that you have the drive to succeed, that appetite for learning. The important thing is that this is a piece of writing you cannot and should not rush. In some cases a personal statement can make or break your admission to that university. So it’s necessary that you take your time and make it as impressive as possible.

Some simple ways to get your head around writing an MBA UK personal statement/SOP

• One of the major questions you need to ask yourself before you come to write anything is, ‘Why do I want an MBA’, exactly what’s the reasoning behind you aspiration.
• Ask yourself why you are best suited to this course. You need to explore your background, your past educational and work experience to make the university realize they want you at their institution.  
• It’s important to take a long hard look at what you want to become. What are your long-term goals? How are you going to get there? Try and explore what makes you, you. Then try and go deeper, really evaluate who you are, then transfer those thoughts into this piece of writing. A personal statement needs to hold meaning and substance, not something you just thought of off the top of your head.
• You need to make some time to get to know that university and what they are all about. Ways you can do this include corresponding with some of their alumni, find out what events they hold, the causes they support, research them on the internet, as well as try and visit their campuses and the specific faculty you are interested in. Find out exactly why you want to peruse an MBA at their institution, so in your writing it’s almost like are creating a bond with them and what they are about.
• You should aim to write with confidence, purpose and most importantly positivity and enthusiasm.
• Let your personality shine through in your writing, especially with your style.
• Make sure the life experiences you write about are relevant and show you in a distinguished light.
• The institute wants to gage whether you are a competent leader and motivator.
• If you are still struggling with any of the aspects about the MBA personal statement/ statement of purpose it can be a good idea to look at samples for inspiration, but make sure you create your own theme.

It is understandable that this is a lot of information to take in for just one piece of writing. That is why ICON+ offers a personalized consultation service specifically to help you through the process of MBA applications. We are here to make sure your personal statement exemplifies you in your best light. If you have any questions or queries about how we can help you further please feel free to contact us.