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Applying to business school can be a stressful and overwhelming process.   An MBA is a critical building block of many career paths, but also a serious investment of time and resources. Thereforeit is critical that you also put forth a significantinvestment into the search and discovery process!  

First Impressions are Ever-lasting.  Your first step in the MBA search process should be a detailed Internet search.   MBA Programs have made considerable investments into their websites, offering an outstanding resource for program detailsadmissions requirements, curriculum details and online chats with MBA students or admissions representatives.  Be sure to evaluate how the school presents itself: What is emphasized? What is missing? Was it easy to navigate? What were your overall impressions? This information is subjective, so tap into your other business and personal networks to gain greater insight.

While you are learning about these schools, be sure to also consider your professional objectives post-MBA. During your research, pay special attention to complementary opportunities such as internships, consulting projects, and mentor programs that schools offer and how they will help you achieve your personal goals.

Benefits of Connecting in Person. While there is a lot to discover on the internet, nothing compares to face to face contact with school representatives and alumni through campus visits and MBA fairs.  Obtaining direct feedback regarding curriculum, campus life, and teaching style,among other aspects, is important to solidifying your impressions.   MBA fairs, organized in cities throughout the world, provide this opportunity by bringing together representatives and alumni from many schools.  Peter von Loesecke, CEO of The MBA Tour, a leading host of MBA fairs, notes, "One of the important characteristics that distinguishes one MBA program from another is the actual b-school culture – it is impossible to feel that solely from the web or brochures. Meeting business school representatives and alumni at an MBA fair providesinvaluable insight and information."

Prepare Yourself. When attending these MBA fair events, it is critical to prepare yourself in advance. You should know the basic program information of each school and take your questions to the next level. Ask the alumni, "Why did you select this b-school over others?" "What did you value most about your MBA experience?" "How has the MBA shaped your post-graduate career?" “What was your favorite course?”

Ask the Business school representative to describe the ideal candidates for their programs. Give them a chance to differentiate themselves by asking, “What qualities are essential to success in the MBA program?” “What is the biggest challenge for new students?” “Describe one of their favorite current students” “Who do they see as their competition?” “What are the unique strengths of the MBA program?”

The Perfect Match. Both you and the MBA admissions directors have the same goal – find the best MBA program that will meet your professional objectives and personal style. Business schools are interested in your success not only while you are in their program but also post MBA and throughout your career. Investing time up-front will give you the best chance to ensure this success!