ICON+

MBA.com recently completed a survey questioning its registrants about their preferences concerning business school. Since MBA.com is the site used to register for the GMAT exam its users are generally considered to reflect the opinions of business school applicants. Some interesting facts from the 2009 GMAC MBA.com Survey:

• Respondents, on average, applied to three business schools.
• 97% of students had visited the website of the school(s) to which they applied or planned to apply.
• Respondents believe that school quality and reputation are the most important factors to consider when deciding where to apply.
• Convenience and location are more important to respondents age 31 and older.
• Cost and financial considerations are more important to younger applicants than older ones.

Further readings:

• Full GMAC article summarizing the MBA.com survey.
• 2009 GMAC MBA.com Survey